CD is a Culture Strategy Studio that bridges creative strategy and cultural intelligence through a talent-driven, hyper-contextual approach to content, community and brand building. We merge deep listening with contextual creative thinking to help brands connect and engage their audience, and to shape new realities.

Nike
Estrid Marketing and Event Agency
H&M Marketing and Event Agency
Tenways Marketing and Event Agency
Monki Marketing and Event Agency
Cheap Monday Marketing and Event Agency
F1 Content Marketing
Amuse Marketing and Event Agency
Whirlpool Experential
Plasticfree
Bon Parfumeur Paris
Conde Nast, Vogue, GQ

“Has been a pleasure working with CD - very in tune with the demands of a rapidly shifting cultural landscape, lots of great creative strategy and execution, and strong talent relationships. Would highly recommend!”

Ben Eliass, Founder & CEO Estrid

"Culture Defined started as our social media agency and quickly became a creative force to be reckoned with. They translated the brand identity into the social realm, creating new levels of interaction and intrigue and refining our design system for an editorial purpose. They proactively ideated on campaigns, and their idea helped to land us on Times Square itself. They were in it with us, always helping us to do better and grow together."

Jemma Wong, CMO PlasticFree

Projects

Our approach focuses on strengthening the relationship between your brand and its consumers, creating a brand that feels like a friend. We understand, shape, and scale culture by embedding brands within the ecosystems of creative communities, cultural nodes, and subcultures.

  • Reviving a music cult brand to a new generation

    Cheap Monday

    UK, Germany 2025

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  • A mission to make the world free from plastic

    PlasticFree

    London, 2024

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  • Defining Nike Well Collective

    Nike + Beyond

    Global, 2024

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  • Tenways

    Introducing Electric Bikes as the main vehicle. Stockholm, Berlin, Amsterdam 2023-2024.

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  • Estrid

    Celebrating Summer Solstice in an East London Warehouse

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  • Casting

    Estrid: For Human Beauty

    Casting real culture makers for Estrid’s largest brand campaign

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Our Universe

CD Supper Club

A place to connect, share, eat, and drink.

Supper Club, Estrid Summer Solstice Event, VIP event London

CD PAPER 001

As an antidote to our digital-heavy days, this is our homage to the craft, to create something we are obsessed with, a printed newspaper. For us, there’s nothing better.

Two women sitting outdoors reading magazines with headlines and a picture of a woman on the pages.

Journeys

'Journeys' was born out of our collective passion and curiosity in people's stories and individual paths to become who they are today. Get to know some of the most brilliant minds we know: Hamish Powell, Benni Allan, Nadine Mos.

A young man with short hair and tattoos on his arms and hands, wearing a white tank top, resting his chin on his hands and smiling at the camera indoors.

Let’s connect.

With a network of trusted collaborators and an agile, insight-driven approach, we build ideas that resonate authentically, moving at the pace of culture so your brand’s message reaches people, not just places. Let’s connect to explore how we could help you reach your audiences.

Services

Culture Insights
Creative Strategy
Social-first Production
Community & Talent
Brand Activations

Locations

London
Stockholm