Cheap Monday

In 2024 CD collaborated with Cheap Monday to relaunch the iconic brand through a social media strategy aimed at connecting with Gen Z while preserving its rebellious, alternative roots. The challenge was reintroducing a brand tied to millennial culture after a six-year hiatus, ensuring relevance to a younger audience.

CD crafted a music-driven approach, selecting influencers embedded in alternative music scenes and creating content that celebrated Cheap Monday's punk-inspired spirit. By building a platform for emerging artists,

CD positioned Cheap Monday not just as a fashion brand but as a cultural hub for indie and underground music, successfully re-engaging a new generation and enhancing the brand's long-term relevance.