Amuse

In 2024, Amuse teamed up with CD with the brief to create a stronger connection with independent artists. CD developed the culture program DREAM FACTORY, a platform anc content series which aims to tell the stories of independent artists from around the world, embarking on a journey to redefine the traditional concept of stardom.

The Dream Factory content series is narrative-focused content pieces depicting the personal and musical evolution of artists in the orbit of Amuse. Aiming to debunk the traditional idea of artist success, it wants to highlight the diverse aspirations of today’s rising artists. The self-shot series launches with 10 artist stories, to be released bi-weekly on Instagram, TikTok, and YouTube shorts during March and April.
Along with Emei, the first round of Dream Factory artists, include Ängie, Bella Moulden, DBMK, Dianna Lopez, Josh Gray, Lincoln Jesser, Seon, Shenie Fogo, and Softglas, whose short series film will be available through the Dream Factory campaign site.

In connection with the Dream Factory series, the platform will launch a Dream Fund - an initiative to enable and support emerging artists. Launching later in 2024, it will offer a variety of perks, from festival tickets to studio time and equipment, released on Amuse’s and artists’ social platforms in a monthly drop-style fashion.

Amuse will also be running a yearly accelerator program, whereby selected artists can work with Amuse mentors to advance their careers in a tangible way