Estrid

In 2024, Estrid teamed up with CD to create an immersive cultural experience celebrating the summer solstice and Estrid's 5th birthday, blending elements of music, art, and community engagement to resonate with next-gen and discerning audiences

Welcome to Estrid’s midsummer in a warehouse in East London. CD turned an old factory from a blank canvas into a magical space and a summer dream with photo opportunities in every corner. Summer Solstice is a concept which aims to embrace the big city living - flowers taped on concrete walls and fake sun daylight even though the rain might be pouring down on the outside. The light, sound and set design was aimed to turn the space into a magical installation and midsummer dream.

The Summer Solstice event was designed as a subidentity to the Estrid brand, to be reused across future events and activations. Emphasizing community, creativity, and culture, the event featured a blend of live performances, interactive art installations, and themed activities.

From custom Estrid nail bars, tarot card readings with Estrid tarot cards to music surprises by the Mette, to spoken word poems and DJ performances, to campaign exhibition in the bathroom, every corner of the event was memorable.