Pop Up shop in Berlin by Culture Defined for Tenways Inside a bicycle shop with a display case featuring bicycles, surrounded by teal-colored walls and curtains, with large windows showing cars outside.

Tenways

2023

Berlin
Stockholm
Amsterdam
Copenhagen

Concept Development
Spatial Design
Graphic Design
Event Production
Culture Programming

In the summer of 2023, CD collaborated with Tenways to expand its horizons in Europe, tapping into Germany, Sweden, Netherlands and Denmark by creating unforgettable pop-up experiences. From conceptualization to cultural programming, CD took the lead in curating an immersive and dynamic event in Berlin, Stockholm and Amsterdam mirroring the triumphs of the original activation. Leveraging a strategic approach to community engagement, CD organized workshops and launch events to drive maximum footfall to the shop and successfully establish Tenways in the markets.